Nadia Haddad
Marketing Director
Summary
Eight years in digital marketing and brand communications, currently leading a team of five with a budget of roughly CA$1.4m. Grew organic traffic 3.2× in fourteen months while bringing acquisition cost down 31%. I run campaigns against a measurement plan agreed before launch.
Work Experience
Marketing Director · E-commerce company
June 2021 – PresentToronto
- Managed an annual advertising budget of roughly CA$1.4m; cost per acquisition fell 31%.
- Grew organic traffic 3.2× in fourteen months through content and technical SEO.
- Built and led a marketing team of five, promoting two specialists to senior roles.
- Created lifecycle email flows that lifted repeat purchase rate by 7 points.
Senior Marketing Manager · Technology company
September 2018 – May 2021Vancouver
- Led the product launch campaign that brought 12,000 registrations in the first quarter.
- Built marketing automation; qualified leads rose 40% month on month.
- Ran the brand positioning study that raised unaided awareness measurably.
- Worked with sales to redefine qualification; accepted lead rate rose from 38% to 61%.
Marketing Specialist · Advertising agency
August 2016 – August 2018Vancouver
- Ran social and search campaigns for six client brands.
- Standardised the reporting template, cutting monthly preparation from three days to one.
- Built the control-group methodology used for campaign measurement across the agency.
Education
BCom, Marketing
September 2012 – May 2016University of Toronto, Toronto · GPA: 3.8
Certificate, Digital Marketing Strategy
September 2019 – April 2020Rotman School of Management, Toronto
Skills
Technical
Performance marketing, SEO and content strategy, Marketing automation, Brand positioning, Conversion optimisation
Tools
Google Ads, GA4, HubSpot, Ahrefs, Looker Studio
Soft skills
Team leadership, Budget planning, Agency management
Projects
Organic Growth Programme
A content library of 240 pages plus technical SEO work; organic traffic grew 3.2× in fourteen months and held through two algorithm updates.
Lifecycle Email System
Automated lifecycle flows across onboarding, replenishment and win-back; repeat purchase rate rose 7 points.
Campaign Measurement Framework
A control-group methodology for measuring campaign impact, which moved budget allocation onto evidence rather than last-click attribution.
Certifications
- Google Ads Search CertificationGoogle · 2024-01
- HubSpot Inbound MarketingHubSpot · 2022-09
- GA4 Analytics CertificationGoogle · 2023-05
Languages
Interests
Consumer psychology, cycling, film