Nadia Haddad
Marketing Director
Summary
Eight years in digital marketing and brand communications, currently leading a team of five with a budget of roughly CA$1.4m. Grew organic traffic 3.2× in fourteen months while bringing acquisition cost down 31%. I run campaigns against a measurement plan agreed before launch.
Work Experience
Marketing Director
E-commerce company · Toronto
June 2021 – Present
- Managed an annual advertising budget of roughly CA$1.4m; cost per acquisition fell 31%.
- Grew organic traffic 3.2× in fourteen months through content and technical SEO.
- Built and led a marketing team of five, promoting two specialists to senior roles.
- Created lifecycle email flows that lifted repeat purchase rate by 7 points.
Senior Marketing Manager
Technology company · Vancouver
September 2018 – May 2021
- Led the product launch campaign that brought 12,000 registrations in the first quarter.
- Built marketing automation; qualified leads rose 40% month on month.
- Ran the brand positioning study that raised unaided awareness measurably.
- Worked with sales to redefine qualification; accepted lead rate rose from 38% to 61%.
Marketing Specialist
Advertising agency · Vancouver
August 2016 – August 2018
- Ran social and search campaigns for six client brands.
- Standardised the reporting template, cutting monthly preparation from three days to one.
- Built the control-group methodology used for campaign measurement across the agency.
Projects
Organic Growth Programme
A content library of 240 pages plus technical SEO work; organic traffic grew 3.2× in fourteen months and held through two algorithm updates.
Lifecycle Email System
Automated lifecycle flows across onboarding, replenishment and win-back; repeat purchase rate rose 7 points.
Campaign Measurement Framework
A control-group methodology for measuring campaign impact, which moved budget allocation onto evidence rather than last-click attribution.