Isabel Moreno
Senior Graphic Designer
Summary
Graphic designer with six years across brand identity and campaign work, currently leading design for a retail group with seven sub-brands. Built the visual system that cut new campaign turnaround from three weeks to eight days. Equally comfortable in brand strategy conversations and in print production files.
Work Experience
Senior Graphic Designer
Retail group · Vancouver, Canada
April 2021 – Present
- Built the visual system covering seven sub-brands; campaign turnaround fell from three weeks to eight days.
- Art directed two national campaigns from concept through to print and social delivery.
- Created the brand guidelines and asset library now used by three internal teams and two agencies.
- Reduced print supplier costs by around 18% by consolidating specifications across brands.
Graphic Designer
Creative agency · Calgary, Canada
June 2018 – March 2021
- Designed identity and campaign work for seven client brands.
- Produced over 200 production-ready files across print and digital formats.
- Ran the studio's typography review, noticeably raising consistency across client work.