Marketing Director

E-commerce company, Toronto · June 2021 – Present

• Managed an annual advertising budget of roughly CA$1.4m; cost per acquisition fell 31%.
• Grew organic traffic 3.2× in fourteen months through content and technical SEO.
• Built and led a marketing team of five, promoting two specialists to senior roles.
• Created lifecycle email flows that lifted repeat purchase rate by 7 points.

Senior Marketing Manager

Technology company, Vancouver · September 2018 – May 2021

• Led the product launch campaign that brought 12,000 registrations in the first quarter.
• Built marketing automation; qualified leads rose 40% month on month.
• Ran the brand positioning study that raised unaided awareness measurably.
• Worked with sales to redefine qualification; accepted lead rate rose from 38% to 61%.

Marketing Specialist

Advertising agency, Vancouver · August 2016 – August 2018

• Ran social and search campaigns for six client brands.
• Standardised the reporting template, cutting monthly preparation from three days to one.
• Built the control-group methodology used for campaign measurement across the agency.

Organic Growth Programme

A content library of 240 pages plus technical SEO work; organic traffic grew 3.2× in fourteen months and held through two algorithm updates.

Lifecycle Email System

Automated lifecycle flows across onboarding, replenishment and win-back; repeat purchase rate rose 7 points.

Campaign Measurement Framework

A control-group methodology for measuring campaign impact, which moved budget allocation onto evidence rather than last-click attribution.