Elena Visser
Senior Product Manager
Summary
Product manager with eight years across B2B and consumer products, owning discovery through pricing. Defined and priced an enterprise tier that grew average contract value 2.4× in fourteen months. Run decisions on evidence rather than opinion, and currently manage three product teams and two product managers.
Work Experience
Senior Product Manager · B2B software company
January 2021 – PresentAmsterdam, Netherlands
- Defined and priced the enterprise tier — roles, audit log and SSO; 27 enterprise contracts signed in two quarters.
- Set the quarterly goal system for three product teams; goals delivered rose from 52% to 86%.
- Established a cadence of 20 customer interviews a month, making roadmap decisions traceable to evidence.
- Moved sales-assisted onboarding into the product, cutting pre-sales cost per customer by 62%.
Product Manager · Consumer marketplace
March 2018 – December 2020Rotterdam, Netherlands
- Led the seller dashboard rebuild; median listing time fell from 9 minutes to 3.
- Ran the launch campaign that brought 12,000 signups in the first quarter.
- Institutionalised competitor and price analysis, which produced the category commission model.
Education
MSc, Business Administration
September 2016 – February 2018Erasmus University Rotterdam
Skills
Technical
Product discovery and user interviews, Roadmap and prioritisation frameworks, Pricing and packaging, Experiment design, Product analytics (Amplitude, Mixpanel), Writing specifications, SQL for self-serve analysis, Go-to-market planning
Soft skills
Stakeholder alignment, Saying no with a reason, Working with engineering as peers, Commercial judgement
Tools
Jira / Linear, Figma, Amplitude, Notion, Looker
Certifications
- Pragmatic Institute Certified Product Manager
- Reforge Product Strategy
- Professional Scrum Product Owner (PSPO I)
Languages
Interests
Behavioural economics, sailing, ceramics