Marcus Bell
Senior Data Analyst
Email: data@example.com
Phone: +1 (555) 010-0000
Location: Chicago, United States
LinkedIn: linkedin.com/in/sample-profile
Summary
Data analyst with five years in retail and subscription businesses. Built the churn model behind a targeted campaign that brought monthly churn down from 6.4% to 4.1%, and consolidated 38 scattered reports into six dashboards the leadership team actually opens. Prefer analysis that ends in an action, not a slide.
Work Experience
Senior Data Analyst
Subscription retail business, Chicago, USA
June 2021 – Present
- Built a churn risk model 30 days ahead of cancellation; targeted campaigns cut monthly churn from 6.4% to 4.1%.
- Consolidated 38 scattered reports into 6 dashboards, taking weekly prep from 14 hours to 3.
- Designed a pricing A/B test across four tiers; the resulting price ladder lifted annual-plan uptake 19%.
- Wrote the metric dictionary covering 140 definitions, ending most cross-team metric arguments.
Data Analyst
Multi-store retailer, Denver, USA
February 2019 – May 2021
- Automated stock-turn analysis for 220 stores; dead stock value fell 23% by year end.
- Moved 30 Excel reports into SQL, removing a recurring source of manual error.
- Ran SQL training for product and marketing; ad hoc analysis requests dropped 45%.
Education
University of Illinois
BSc, Statistics
September 2014 – May 2018
Skills
Technical: SQL (window functions, query tuning), Python (pandas, scikit-learn), Cohort and retention analysis, A/B test design and analysis, Statistical hypothesis testing, Data modelling with dbt, Forecasting, Dashboard design
Soft skills: Framing the question before the analysis, Explaining uncertainty plainly, Stakeholder management, Storytelling with data
Tools: SQL, Python, dbt, Looker / Tableau, BigQuery
Certifications
- Google Data Analytics Professional Certificate
- Microsoft Certified: Power BI Data Analyst Associate
- dbt Analytics Engineering Certification
Languages
English — Native, Spanish — Proficient
Interests
Data visualisation, running, documentary photography