Nadia Haddad
Marketing Director
Email: nadia.haddad@example.com
Phone: +1 555 0347
Location: Toronto, Canada
LinkedIn: linkedin.com/in/example-profile
Web: example.com/portfolio
Summary
Eight years in digital marketing and brand communications, currently leading a team of five with a budget of roughly CA$1.4m. Grew organic traffic 3.2× in fourteen months while bringing acquisition cost down 31%. I run campaigns against a measurement plan agreed before launch.
Work Experience
Marketing Director
E-commerce company, Toronto
June 2021 – Present
- Managed an annual advertising budget of roughly CA$1.4m; cost per acquisition fell 31%.
- Grew organic traffic 3.2× in fourteen months through content and technical SEO.
- Built and led a marketing team of five, promoting two specialists to senior roles.
- Created lifecycle email flows that lifted repeat purchase rate by 7 points.
Senior Marketing Manager
Technology company, Vancouver
September 2018 – May 2021
- Led the product launch campaign that brought 12,000 registrations in the first quarter.
- Built marketing automation; qualified leads rose 40% month on month.
- Ran the brand positioning study that raised unaided awareness measurably.
- Worked with sales to redefine qualification; accepted lead rate rose from 38% to 61%.
Marketing Specialist
Advertising agency, Vancouver
August 2016 – August 2018
- Ran social and search campaigns for six client brands.
- Standardised the reporting template, cutting monthly preparation from three days to one.
- Built the control-group methodology used for campaign measurement across the agency.
Education
University of Toronto
BCom, Marketing
September 2012 – May 2016 | GPA: 3.8
Rotman School of Management
Certificate, Digital Marketing Strategy
September 2019 – April 2020
Skills
Technical: Performance marketing, SEO and content strategy, Marketing automation, Brand positioning, Conversion optimisation
Tools: Google Ads, GA4, HubSpot, Ahrefs, Looker Studio
Soft skills: Team leadership, Budget planning, Agency management
Projects
Organic Growth Programme
A content library of 240 pages plus technical SEO work; organic traffic grew 3.2× in fourteen months and held through two algorithm updates.
Lifecycle Email System
Automated lifecycle flows across onboarding, replenishment and win-back; repeat purchase rate rose 7 points.
Campaign Measurement Framework
A control-group methodology for measuring campaign impact, which moved budget allocation onto evidence rather than last-click attribution.
Certifications
- Google Ads Search Certification, Google, 2024-01
- HubSpot Inbound Marketing, HubSpot, 2022-09
- GA4 Analytics Certification, Google, 2023-05
Languages
English — Native, Arabic — Advanced, French — Proficient
Interests
Consumer psychology, cycling, film