B2B software company · Dublin

Grew annual recurring revenue from €4.2m to €11.8m over three years.

• ▪Rebuilt the qualification process; win rate rose from 19% to 31%.
• ▪Built a team of eleven across two regions, with attrition below 10% a year.
• ▪Introduced a structured forecast review; quarterly forecast accuracy reached ±6%.

Industrial equipment supplier · Cork

Managed a territory worth €6m and exceeded target in each of four years.

• ▪Grew the reseller channel from three partners to fourteen.
• ▪Cut average sales cycle from 118 days to 74 by restructuring the proposal process.

Technology distributor · Cork

Averaged 124% of individual target across four years.

• ▪Opened 38 new accounts, six of which became top-twenty customers.
• ▪Mentored three new starters through their first year on target.

Qualification Framework

Replaced an informal qualification approach with a structured framework;

win rate rose from 19% to 31% and wasted pipeline fell sharply

Channel Expansion

Grew a reseller network from three partners to fourteen, adding a channel that now contributes roughly a third of new revenue.

Forecast Discipline Programme

Introduced weekly deal inspection and a common stage definition;

quarterly forecast accuracy reached ±6%