Isabel Moreno
Senior Graphic Designer
isabel.moreno@example.com · +1 555 0429 · Vancouver, Canada · linkedin.com/in/example-profile · example.com/portfolio
Summary
Seven years across brand identity and campaign work, currently leading design for a retail group with seven sub-brands. Built the visual system that cut campaign turnaround from three weeks to eight days. Equally at home in a brand strategy conversation and a print production file.
Work Experience
Senior Graphic Designer
Retail group, VancouverApril 2021 – Present
- Built the visual system covering seven sub-brands; campaign turnaround fell from three weeks to eight days.
- Art directed two national campaigns from concept through to print and social delivery.
- Created the brand guidelines and asset library used by three internal teams and two agencies.
Graphic Designer
Creative agency, CalgaryJune 2018 – March 2021
- Designed identity and campaign work for seven client brands.
- Produced over 200 production-ready files across print and digital formats.
- Led the studio's typography review, noticeably raising consistency across client work.
Junior Designer
Design studio, CalgaryJanuary 2017 – May 2018
- Supported senior designers on identity and packaging projects.
- Prepared artwork for print and managed the pre-press checking process.
- Built the studio's reusable template library for pitch documents.
Education
Emily Carr University of Art and Design
September 2013 – May 2017BDes, Communication Design · 3.8
Alberta University of the Arts
September 2018 – April 2019Certificate, Typography
Skills
- Brand identity
- Typography
- Editorial layout
- Print production
- Illustrator
- InDesign
- Photoshop
- Figma
- Client presentation
- Design critique
- Supplier briefing
Projects
Multi-Brand Visual System
A shared visual system covering seven sub-brands with clear rules on where each may diverge. Campaign turnaround fell from three weeks to eight days.
National Campaign Art Direction
Art directed two national campaigns end to end, including photography direction and print delivery across twelve formats.
Certifications
- Adobe Certified Professional — Visual Design · 2023-04
- Print Production and Colour Management · 2021-09
Languages
- English · Native
- Spanish · Advanced