Isabel Moreno
Senior Graphic Designer
Seven years across brand identity and campaign work, currently leading design for a retail group with seven sub-brands. Built the visual system that cut campaign turnaround from three weeks to eight days.
Work Experience
Senior Graphic Designer
Retail group, VancouverApril 2021 – Present
- Built the visual system covering seven sub-brands; campaign turnaround fell from three weeks to eight days.
- Art directed two national campaigns from concept through to print and social delivery.
Graphic Designer
Creative agency, CalgaryJune 2018 – March 2021
- Designed identity and campaign work for seven client brands.
- Produced over 200 production-ready files across print and digital formats.
Junior Designer
Design studio, CalgaryJanuary 2017 – May 2018
- Supported senior designers on identity and packaging projects.
- Prepared artwork for print and managed the pre-press checking process.
Languages
- English · Native
- Spanish · Advanced
Education
Emily Carr University of Art and Design
September 2013 – May 2017BDes, Communication Design · 3.8
Alberta University of the Arts
September 2018 – April 2019Certificate, Typography
Skills
Brand identity · Typography · Editorial layout · Illustrator · InDesign · Photoshop · Client presentation · Design critique · Supplier briefing
Projects
Multi-Brand Visual System
A shared visual system covering seven sub-brands with clear rules on where each may diverge. Campaign turnaround fell from three weeks to eight days.