Nadia Haddad
Marketing Director
Eight years in digital marketing and brand communications, currently leading a team of five with a budget of roughly CA$1.4m. Grew organic traffic 3.2× in fourteen months while bringing acquisition cost down 31%. I run campaigns against a measurement plan agreed before launch.
Work Experience
Marketing Director
E-commerce company, TorontoJune 2021 – Present
- Managed an annual advertising budget of roughly CA$1.4m; cost per acquisition fell 31%.
- Grew organic traffic 3.2× in fourteen months through content and technical SEO.
- Built and led a marketing team of five, promoting two specialists to senior roles.
Senior Marketing Manager
Technology company, VancouverSeptember 2018 – May 2021
- Led the product launch campaign that brought 12,000 registrations in the first quarter.
- Built marketing automation; qualified leads rose 40% month on month.
- Ran the brand positioning study that raised unaided awareness measurably.
Marketing Specialist
Advertising agency, VancouverAugust 2016 – August 2018
- Ran social and search campaigns for six client brands.
- Standardised the reporting template, cutting monthly preparation from three days to one.
- Built the control-group methodology used for campaign measurement across the agency.
Projects
Organic Growth Programme
A content library of 240 pages plus technical SEO work; organic traffic grew 3.2× in fourteen months and held through two algorithm updates.
Lifecycle Email System
Automated lifecycle flows across onboarding, replenishment and win-back; repeat purchase rate rose 7 points.
nadia.haddad@example.com · +1 555 0347 · Toronto, Canada · linkedin.com/in/example-profile · example.com/portfolio
Education
University of Toronto
September 2012 – May 2016BCom, Marketing · 3.8
Rotman School of Management
September 2019 – April 2020Certificate, Digital Marketing Strategy
Skills
Certifications
- Google Ads Search Certification · 2024-01
- HubSpot Inbound Marketing · 2022-09
Languages
- English · Native
- Arabic · Advanced
- French · Proficient
Interests
Consumer psychology, cycling, film