Aoife Brennan
Senior Product Designer
Six years designing digital products, running the process end to end from user research through to interface design. Experienced in building and growing design systems, and focused on conversion improvements that can actually be measured.
Work Experience
Senior Product Designer
SaaS product company, DublinAugust 2021 – Present
- Redesigned the signup flow; completion rose from 41% to 63%.
- Built a 120-component design system and drove its adoption across three teams.
- Shipped 14 interface changes validated by A/B testing.
Product Designer
Marketplace company, DublinMarch 2019 – July 2021
- Simplified the mobile payment flow; cart abandonment fell 9 points.
- Closed 62 WCAG findings through an accessibility audit across 40 screens.
- Started a monthly user interview programme that tied design decisions to research.
Graphic Designer
Creative agency, CorkSeptember 2017 – February 2019
- Produced brand identity and campaign visuals for seven client brands.
- Prepared more than 200 production-ready files across print and digital.
- Developed the visual language used across two national campaigns.
Projects
Atlas Design System
120 components across three platforms. Cut average time to design a new screen by 45% and eliminated duplicate components on the engineering side.
Accessibility Audit
Audited 40 screens against WCAG AA; 62 findings resolved and contrast failures brought to zero.
aoife.brennan@example.com · +353 85 000 0142 · Dublin, Ireland · linkedin.com/in/example-profile · example.com/design
Education
National College of Art and Design
September 2013 – June 2017BDes, Interaction Design · First Class
Technological University Dublin
September 2018 – June 2019Certificate, Human-Computer Interaction
Skills
Interaction design · Design systems · User research
Figma · Maze · Hotjar
Workshop facilitation · Presenting to stakeholders · Design critique
Languages
- English · Native
- Irish · Proficient